Since a few years ago, I am developing a very gratifying activity within the marketing of wine. It´s about carrying out the #WINETALKS where I speak and share knowledge about Culture and History of wine while tasting wines from Spain and around the world. I love to see people´s faces as I go through the stories and characteristics of the region, grapes, producers and wines. #Winelovers show lots of enthusiasm and curiosity while listening, asking and tasting.
For that
reason, I am always thinking about new ideas and appealing topics to generate
interest among people who love wine and want to discover and understand wines,
grapes, places, philosophies, why wines are made in a way and not in another
and taste different.
Up to
date, hundreds of people have enjoyed this activity where friends, couples,
families, working colleagues gather together to spend a pleasant time as they
learn about the wonder of the wine world.
Even during the hardest moments lived during the post-pandemic days, people were keen on coming to the winetalks and keep learning and having fun. Nothing could stop us from living and sharing stories and wine!
I keep
on searching wines and its stories that will please people in order to reach everyone who is
not afraid of the unknown. I want to democratise this wonderful liquid element,
that was enthroned, and make it accessible to every person. Once you know it,
it becomes easy, friendly, close and in your hand.
So, why not give wine a chance this year? And remember: life tastes better with wine while people gathering together. Cheers!!